Digifest Identity System

Digifest is the portfolio showcase for the seniors in the Digital Media program, and the class was tasked with creating a design identity system for the event. I was tasked with creating a design theme for the event and the various print media available for the event. I needed to create a unified design theme for an announcement card, poster, access card, and bifold. My design revolved around a dark theme with collage type of graphics that revolved around Digital Media.

This project was designed for me to showcase all the Gestalt and layout principles I had learned and apply them in various unified forms of media. The major difficulty with this project was essentially creating a design for multiple projects, and it was time-consuming but ultimately rewarding.